Atlas Auto Detailing
A boutique detailer that finally looks as premium as the work.
Studio-grade brand rebuild + booking-first site + Local Service + Meta ads tuned for high-ticket packages.
Where finish, fit, and finish meet.
Ceramic, PPF, and concours-grade detail for cars worth protecting.
Where finish, fit, and finish meet.
Ceramic, PPF, and concours-grade detail for cars worth protecting.
The brief, in plain English.
Atlas wanted to move from $200 wash jobs to $2,000+ PPF and ceramic work. The website looked like a budget car wash. Premium clients showed up at the shop, looked around, and never came back to the site to book.
What we set out to do.
- Goal / 01
Position Atlas as the premium choice in a crowded market.
- Goal / 02
Build a booking flow that pre-qualifies high-ticket jobs.
- Goal / 03
Make Local Service Ads pay for the ticket size, not just the click.
What was in the way.
No visual differentiation from $100/job competitors.
Single 'Contact' form for everything from window tint to full concours work.
Local Service Ads sending tire-shine inquiries that took bandwidth from real work.
How we built it.
Discovery
Studio visit, full intake of vehicle types and price ranges.
Brand
Stripped logo system, monochrome palette, photography direction.
Site
Service-tier pages that pre-qualify by vehicle type and budget.
Launch
Phased rollout with paused legacy ads while new tracking validated.
Designed for the thumb, not the cursor.
Every booking flow is thumb-tuned with biometric form fill. Vehicle photo uploads happen in two taps. Confirmation lands in CRM and texts the customer within 30 seconds.
Where finish, fit, and finish meet.
Ceramic, PPF, and concours-grade detail for cars worth protecting.
Every decision tied to a number.
Tiered service pages let the visitor self-select into the right ticket bracket.
Booking form requires year/make/model + photo — filters serious inquiries.
Local Service Ads scoped to high-ticket services only.
Follow-up nurture text-first, email-second.
The numbers, 90 days in.
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